OUR HISTORY
OUR STORY
+30 YEARS
EXPERIENCE
For years, we have been trend-setter with numerous innovations and concepts, thus surprising the market over and over again.
It is no coincidence that the biggest players in the industry relies on our experience and know-how developing new materials.
1986 HERRENBERG
Established by company-founder and owner Claudia Khalil, first known as
trendenzz - passion for design
KHALIL still remains as a family owned business.
CLAUDIA
KHALIL
Fashion Designer graduated at the famous university of Pforzheim in 1986.
Growing up in fashion and lifestyle, she has been influenced by contact with famous fashion designers such as Heinz Oestergard, Karl Lagerfeld, Roberto Fabris and Francois Girbaud. Her focus has always been on developing new technologies and materials.
MICROSCOPIC
VIEW
It is this influences that forms our outstanding quality seen today.
We capture future innovations
from various areas and transform
them with a unique view,
bringing together different
branches as fashion,
textile and transportation.
AHEAD
OF TIME
This special view on future innovations has quickly made our company successful internationally and globally known.
Yet, the same design principles apply to us since the beginning:
"Even if we often are ahead of time, it’s important for me that our design remain the spirit of being timeless, intelligent, sustainable and with a sense of humour."
- Claudia Khalil
HERE
AND NOW
Today we find ourselves in the world of mobility - active in the transport and automotive industry. The feeling of creating and developing something new and innovative, unites us in our thinking and makes us what we are today - an essential partner of the automotive industry.
LAVINIA
KHALIL
With Lavinia Khalil, the next generation is moving into the company.
Focusing on Invention Design, she will overtake the management and the lead of the company in the near future, once she has finished her studies in the area of “interaction design”
LOCATION
HERRENBERG
Our Design studio is located in the heart of the automotive industry in Baden- Württemberg.
We can name Mercedes-Benz and Porsche as our neighbours and more direct partners
whom we have been
working together
for several years.
LOFT
STUDIO
We like to call our studio a future lab where new things emerge.
We work together as a team really closely, in a family atmosphere, new ideas emerge and develop and turn out great with our qualities.